When it comes to paid social strategy, Wise have been known innovators. They’ve continuously led the way with new, winning strategies and have been celebrated by leading platforms. With a refined and well-oiled creative strategy and process in place, Wise was finding omni-channel success, but new vertical video placements weren’t hitting the mark. To maximise the full growth potential of Reels and TikTok placements, Wise knew they had to convert their creative approach to a native style, that didn’t currently exist in their asset pipeline. We partnered with Wise to support their needs for a revived creative strategy for their paid ads for vertical placements, driving an increase in engagement, clicks and our key objective, sign ups.